





Continuing with my MLM Training
- Great Questions Answered series here are some brilliant and effective
solutions to three of the most pressing MLM lead questions. Included
are key scripts and phrases I've used with great success when speaking
with leads.More Good MLM articles
Here's
a simple MLM training tip: The lifeblood of any MLM business is
prospects. If you don't have anyone to talk to, you'll have a tough
time selling products or showing the business
plan.
Whether you purchase leads, meet people or focus on your warm market,
here are my answers to three very common MLM lead questions.
Let's
start with question number one:
How soon after I
receive a lead should I call the prospect? More Good MLM articles
That
question is a simple one to answer but sometimes hard to achieve -
immediately, as soon as possible; right now! When working with leads,
pretend you are the prospect. The prospect fills out a contact form
stating they are interested in a business they can work from home (this
is assuming you're using leads from Brilliant Exchange). When is your
prospect interested? While they're filling out the form!
If
you are using Brilliant Exchange leads, you know they're "REAL TIME"
leads which means that as soon as the prospect fills out the form the
contact form comes to your email - so that is the best time to call
them. Even if they say on the contact form another time to contact them
- you know they're awake and home - so that is what I've found to be
the best time. If you feel uneasy about calling them if it's in the
middle of the night - just send them an email and say something like -
"Hi,you just submitted a request for information about a business and I
just happen to be at my computer - is now a good time to talk for a
couple of minutes?" More Good MLM articles
An
important thing I want to add concerning this question is that a lead's
value is based on "freshness." The fresher the lead, the more valuable
it is. The older the lead - the more it has "rotted." When you're
buying REAL TIME leads, don't waste the real value - call them as soon
as you possibly can.
If you want a sure way to
achieve MLM success you have to get the timing right when working with
leads. If you don't follow up with real time leads as quickly as
possible, they will continue looking and in the meantime just might
find something else!More Good MLM articles
Now
let's move to question number two:
What are some
good questions to ask after they've viewed the Brilliant Compensation
video?
First, make sure you've listened to the
Follow-Up and Follow-Through sections of Professional Inviter because
there's much more detail in there as well as live calls to listen to
how I say it. Also, use the Inviting Formula on the Follow-Up call (you
used it to get the prospect to look at the Brilliant Compensation
movie). The Greeting is really quick, "Hi, how are you today?" The
Qualifying is quick also, "Did you watch the movie?" You may want to
use this variation, "Did you watch all of the movie?" Then use some of
these questions: More Good MLM articles
A.
"Could you see a way to achieve ___________?" (the blank gets filled in
with what the prospect told you they wanted to achieve with a
business.)
B. "Did you find it educational?"
C.
"What did you like about it?"
D. "Was anything
confusing?"
E. "Do you see why I thought it would
be a good idea that you watch it?"
F. "Was there a
particular part that struck a chord with you?" More Good MLM articles
G.
"Did you like the part about the Baby Boomers, that was the basketball
going through the garden hose section?"
H. "The main
reason I wanted you to watch it was the section near the end about
leverage because that is how you achieve ______, did you understand
that part? I know sometimes when I hear numbers I get confused. Did
that make sense to you?"
Those suggested questions
should help you bridge to the next part of the Inviting Formula which
is to connect your MLM business and the products your company sells to
some of their answers to the above questions.
And
finally question number three:
What is your answer
to someone who doesn't know what they want in a business, they reply by
saying "I want to know what is out there." More Good MLM articles
Great
question - I've had this one several times. Basically, it tells you
that people want something a business will give them - NOT THE
BUSINESS! These prospects are easily won by being helpful to them. They
know they want something different, but have no idea what. So take a
coaching position to helping them solve it. But don't allow this to
take you off the Inviting Formula. Here's what I say when they say, "I
want to know what is out there." More Good MLM articles
"Alright
I think I understand the situation you're in. You want something
different but you don't know what's out there so you're curious, am I
hearing you correctly?"
More Good MLM articles
The
prospect will normally answer something like, "Yeah, basically" or will
adjust what you said slightly. Then acknowledge what they've said.
"Well
first I want to say well done to you for realizing there is more (only
use the word "more" if they used that word. If they used the word
"different" you use the word "different.") out there instead of being
satisfied with the status quo. Tell me something, what motivated you to
get up off the couch and decide you wanted more?" Then, after they've
answered that, ask, "So you and I are on the same page" what does more
(or different - depending on the word they used) mean to you? How much
more are we talking?"
This is how you get the
person who doesn't know what they want to talk to you so you can help
them.
The answers to these questions will guide
you right down the path to using MLM leads with success. It's so
important that you take a lead, follow up on it IMMEDIATELY, follow
through with the right questions after they've seen Brilliant
Compensation and then help them get what they need and want by using
the MLM business
model
to achieve their goals.