Learn one of these simple strategies each day for a month… and you're rich!
And before we get started, even if you're a veteran, let's remind ourselves of the basics. 99% of us are here for the
"residual cash-flow" factor our industry provides its professionals. We're all
seeking the Passive Income that comes from the geometric growth derived from
building a group.More Good MLM articles
One of the best ways to "grow a downline", is to make as many business
presentations in front of the largest number of prospects you can. This is how a
person like you is best able to maximize your time and potential. Thus, for most
builders, MLM becomes an Events Business.
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If your prospects
LIKED what they witnessed from you and personally experienced satisfaction, then
they will attempt to duplicate the method you used with
them. |
If you want to make real money in this field, you have got to tap into the
Success Formula of event-dynamics.More Good MLM articles
So, you can't make any retail sales or recruit any new distributors using
these events unless there is an audience listening to your presentation, right?!
Therefore here are some money-making bullet-point tips you'll need to get people
listening to your fascinating presentation:
- Set a basic goal to invite at least one person a day to the weekly/monthly
company Business Presentation event… it's not necessary to set a higher goal
than a realistic one-a-day… because if you get behind a few days, you can easily
catch-up…and you will never get too frustrated, stress-out or pressured to keep
up with your attainable goal. Learn to use the 3-foot rule, use your 100 name
memory-jogger list, but whatever you do, learn to simply invite at least one
person a day to your companies presentation events. In the beginning, new
recruits need to think of themselves as a bird-dogs or oyster-chuckers. It's not
your job to become some big-shot speaker. You don't have to be a super sales
person… just learn to expose as many prospects as you can to your opportunity
and funnel them into your organized professional briefing. Don't pre-judge
anyone, think of it as a numbers or sorting game. Even if you screw-up,
funneling just one prospect a day is over 300 a year… you can't miss building a
healthy business if you only perform this duplicable simple task. ( if you
invite one a day, you might get 1 to attend some weeks, and 25 to attend
others…presuming you're good at the rest of these points below)More Good MLM articles
- Depending on the prospect, you must learn how to effectively communicate a
very pro-active positive theme: your opportunity absolutely has to be exciting,
fun, interesting, and/or beneficial to your client. If you can simply
communicate this theme to your prospect, they're going to want to learn more
about your offering… (or why else would they come?) Do you know anyone who wants
to come to your house party or to a hotel meeting after a long day of work? Not
normally… then we all agree… you have to create some fire. You must stimulate
your prospect into being a bit excited to come…, right? Thus, you have to learn
to use lots of adjectives and adverbs to describe how beautiful and inviting the
hotel is (or how tasty your "spread" will be at your home… or how much fun
they'll have meeting interesting upwardly-mobile entrepreneurs… or whatever it
is that you can morally say to perk their curiosity.More Good MLM articles
- Use 3rd-party technologies to invite people to your event… this can be a
physical upline person or you could use your company magazine, FOD, voice-mail,
website or anything that works for you… but whatever you do, do not invite
people alone. Using another person on a 3-way call for example works best.More Good MLM articles
- Use invitation cards, invitation email messages, voice-mail messages telling
about the up-coming event, etc…… all of these ideas would help you get more
prospects to your events, wouldn't they? Use any and all tools your company,
upline or industry supplies. Be creative and try to "wow" your prospects with
special aspects of the event (i.e. maybe you have a special guest speaker or
topic this month), and show your clients that you're different than all the rest
of those pesky "mlm people". Separate yourself from the pack by demonstrating
yourMore Good MLM articles
professionalism. (a good salesman likes to be sold)…More Good MLM articles
- Always use some kind of day-planner to take notes, store flyers and schedule
follow-up calls… (why spend a ton of time, money and effort getting the person
interested and then drop the ball due to using poor follow-up skills / systems)
No matter what, never suggest that the Business Opportunity Briefing is going to
be longer that 45-50 minutes…(unless it's one of those longer regional training
type events)… I might attend your event if I knew I was getting in and out real
fast, but I might not come if I thought is was going to be a long drawn-out
boring meeting… (i.e. in an attempt to revive a failing church, the new minister
started doing ½ hour Sunday sessions instead of the 2 hour events the veteran
pastor gave… attendance and church revenues quadrupled in 4 months. Attitudes
improved, special activities doubled and his popularity soared…) Shorter
meetings are oftentimes more productive, better attended and more profitable
than longer events. Also, a new person says to themselves, I don't have to give
up so much of my free-time doing this business part time and they see themselves
working your business because it fits into their schedule better.More Good MLM articles
- Next time you're inviting a prospect to an event… ask them if they'd like to
be picked-up from their house and chauffeured to an entertaining evening out
with a distinguished group of upwardly mobile entrepreneur's? Well guess who the
chauffeur is… that's right, you silly. And the Limo is your finest cleaned-up
motor-vehicle… Be sure to open the door for them… and leave your ego at home.
Talk about THEM the whole time… their goals, dreams and aspirations…. Not yours
! Find out where they want to go on a free vacation or drive a company car or
retire in 2-3 years… ask powerful questions, do not babble about you and your
company and what you think they need to do in order to be successful. Let them
tell you. (note: your prospects are more inclined to go if you pick them up)…More Good MLM articles
- Always pick as many prospects at one time as possible so everyone can ride
together. Orchestrate a Sizzle Session in the car with interesting conversation
that focuses on company… but on your prospects goals, dreams and aspirations… It
may also be possible for you to use the "multiple sponsoring technique "whereby
you suggest that the first person in the car who registers into the business
with you can have all the others in the car under them !… sometimes this works
to accelerate the decision-making process using the "fear-of-loss" factor along
with the "the early bird gets the worm" strategy.More Good MLM articles
- How do you get all of your prospects launching into endless meaningful
conversations?… by learning how to "ask good questions"… go to my website to
read a whole article on this important topic… (when with your clients, be sure
to shut your mouth and listen for clues)…More Good MLM articles
- Learn to: Dress for Success, but do not over-dress for the group you're
with… lead by example, by do not make someone feel out of place just because
they didn't dress professionally…More Good MLM articles
- Try not to drink alcohol at your events… and absolutely never smoke in front
of the group… when is comes to making business decisions: both of these bad
habits are usually a sign of weakness, not strength. You wouldn't trust a CPA,
Lawyer, computer technician or boss that over-drinks. You wouldn't go to a
doctor that drinks and smokes, would you? If you have to smoke, be a
closet-smoker, and be sure to use a breath mint and wash your hands after each
secret smoke. (being an Irish/German from Milwaukee, I learned this lesson the
hard way. Don't let it cost you thousands)…More Good MLM articles
- All distractions are equal. Always have everyone in the room turn off their
cell-phones… the presentation event should be treated just like being in church,
it must be a cell-phone free zone… If you absolutely must have it on… use the
vibration-mode only. And it is very disrupting to have someone talking and
walking out of the room to talk to some dummy who's lost because you were to
lazy to pick them up.
- Even with friends… never use bad language, do not talk about Religion, Sex,
politics or talk bad about other mlm operations… (why lose thousands from
someone who refuses to sponsor under you because you said something stupid after
the event)…More Good MLM articles
- Always help out the host at the house party or hotel event… this is very
important and Politically Correct. If you do, you will be well-liked, always
welcomed into high-level leadership groups and thus, trust me, your prospects
will pick this fact up by the way other distributors treat you at the event.
Your prospect will always prefer to be with a leader, a winner, and people they
think are worth sponsoring under… so go the extra mile and take out the garbage,
set-up the product table, be a greeter or some other contributing member of the
team.
- Strive to become a presenter/speaker team leader if you can, but it's not
necessary for your success…. But it IS necessary to participate in the
presentation part of the event. So, when a speaker asks a question, try to give
an answer. Help the speaker by raising your hand, clapping, laughing or nodding
where and when appropriate. Once the meeting has started, learn and teach your
group NEVER to turn your head around to see who walked into the room. This is
your all-important "show time"… do everything you can to make the event
stimulating and not bland. And always help the speaker with burnt-out light
bulbs, hecklers, power failures or some other unexpected occurrence that would
disrupt the success of the event.
- Use a short company endorsed video tape for part of the meeting if you can…
often times this is a great way to professionally and consistently present your
opportunity. A prospect attending can readily see themselves duplicating this
type of activity.More Good MLM articles
- Remember, the most important time you spend with your prospects will be the
15 minutes before and after the event… learn to maximize your efforts during
this time by introducing your guests to others in your success group. Do NOT
spend the whole time talking to them all by yourself ! Pass your clients from
one leader to another person, then another, then another… (you are not the
issue)…More Good MLM articles
- If you want to really earn money in this industry, then learn at least one
simple "closing line"… 95% of us do not know how to competently answer an
objection, ask a great question or close an interested prospect at the end of
the event. Here's a few to get you started, email me if you want some more:
(i.e. -"can you get excited about"… -"can you see the value of"…. -"how do you
know when you see a good business oppty., what do you look for"… -"will you be
starting full-time, part-time, or just registering for the auto-ship program
today…" etc.… )More Good MLM articles
- Never be late for an appointment or an event… always be 45-30 minutes early…
never blame others… always at least try to donate money to the host for letting
you use his/her event… (even if they're in your upline)…
- In an effort to promote respect for your companies products/services… learn
how to physically "caress" your company products and materials. If you've ever
seen a Minster, Priest or Rabbi hold a Chalice, then you know what I mean. Show
reverence in the way you maneuver ALL your company items. They are the very
things that make you your living. Physically demonstrate your respect for your
firm, because if you throw your product around, play with your materials and
poke fun at your business opportunity, you will greatly diminish your value to
your prospect. (heed this warning)… Also, for all the same reasons just stated
above, learn to adopt Ronald Regan's 11th Commandment… "Never Say Anything Bad
About Another Republican". You must never say anything negative about any of
your team mates. The way you treat others will be readily apparent to your
prospect. Avoid negativism at all costs… learn to say complimentary things about
everyone in your group. Stay away from forming "clicks" within your company
ranks. Eventually, it will eat your organization from the inside out.
- Always demonstrate your products if you can… the oatmeal/enzyme test… the
oil-water/ fat-blocker test… the chlorinated water/OTO test… etc… if you have a
service, use a fill-in-the-blank form that demonstrates the savings you provide
your clients, etc… (you get the idea)More Good MLM articles
- Always try to get your prospect to know a bit about the company via a
brochure or website visit before they attend an event. It is also wise for your
prospect to consume/use samples of your company products, if you can… this will
accelerate their rate of understanding and potential commitment. (If I listened
to an audio tape on why mlm is great, before I attended a briefing, I just might
sign-up that night… if I just witnessed everything for the 1st time, I am less
likely to take action…. Sooooo which course of action would you like to take…?)
- "Pre-qualifying" your prospects… you have to do it, but it's a cultivated
art … Because on one hand, we're taught not to pre-judge "anyone"… yet on the
other hand, you have to be realistic about spending a lot of time, money and
effort on an individual who hasn't got a snowballs chance in getting in your
business. Note: You're looking for:
1- the people who know they're looking
for a business oppty… and, More Good MLM articles
2- your also looking for the people who DON'T
know they're looking for a business oppty… just stay away from,
3- the ones
who are absolutely positively not interested in any business oppty. even if
Jesus and Buddha endorsed your wonderful program.More Good MLM articles
- Always show your prospect how they can get their products at wholesale… but,
the smart distributor shows their prospects how they can, (with a little
sweat-equity), get their items for free. Once they understand this principal,
move onto the very critical part of the presentation where you explain the
amazing dynamic of geometric growth. Lead them from there into an understanding
of long-term passive residual income… and you'll usually have a new distributor
in your group! Prove to them that they are never held back from earning as much
money as they work for….and that promotions take place automatically. Never let
them go home until they DO !
- A- If they do not see an opportunity with you and your companies program…
always get them to tell you why they didn't join with you… this is how you will
sharpen your sword and become better and better over time.
B- Again, if they
didn't join with you, but perhaps they had a great time, even if they do not
want to participate with you, they may just give you a few REFERRALS! But you
have to ask for them. And you'll only get referrals from them IF they say to
themselves: "would I want my name and reputation to be linked with the
experience this person just put me through, to one of my friends/acquaintances"?
Soooo, you've absolutely got to show every prospect a good time. If you don't…
you're NEVER going to get referrals, if you DO, then you're "golden". More Good MLM articles
C-
Again, if they didn't join with you: make sure to put them into your email
tickle-file and follow up with them one day in the future. Share with them how
much you've grown since you last met… and maybe you can re-kindle an interest
again. You can always pass this "lead" down to someone in your group who did
join with you.More Good MLM articles
- Do not dilly-dally when the meeting is over... you are making lasting
impressions on your prospect each second that ticks by. Ask you prospects if
they see themselves working in some manner with you… neutralize objections, use
your upline to help you close prospects. The theme here is… keep moving forward
to an ultimate conclusion. Too many people drag the meeting out for hours and
hours after it's ended. This is not a good signal to show your prospects,
because you do not want them thinking that they have to give up tons of time to
successfully work your program. You have plenty of extra time with your
prospects on the ride home. Don't push any one into making a fast decision. Get
them some samples, schedule a follow-up call… keep them in the fun zone.
Remember, at the end of the event, they've got to feel enlightened, exposed and
entertained. Let nature take it's course.More Good MLM articles
- If you're smart, try to invite the speaker or another leader to lunch so you
can pick their brain and learn some secrets they know… they'll usually come if
you tell them how great they are and that "you're buying". This strategy could
make you tons of money and make the journey a whole lot more fun.More Good MLM articles
- Always use a check-list for every mission you undertake… as a former Airline
Captain let me assure you, if you don't, you'll regret it. Have someone in your
group make up a check list for all the important missions you have to undertake
as a career professional distributor.More Good MLM articles
In Summary:
If, during your initial presentation you do a good
job giving your prospect a positive introduction to 1-the industry, 2- you and
3- your business oppty. … then you are going to be shocked at how well your
group builds without a lot of your constant time and attention. This is because
you unknowingly taught your downline the professional correct way to introduce a
prospect into the business. Right from the moment they were introduced to you
and your opportunity, they were being indoctrinated into the process of
duplication. Just like children often times pattern their beliefs/habits/lives
after their parents beliefs/habits/lives… If your prospects LIKED what they
witnessed from you and personally experienced satisfaction, then they will
attempt to duplicate the method you used with them. It is said that: "First
impressions are lasting ones"…. and, "You only have one chance to make a good
first impression". Thus, don't screw up in the beginning, your poor job will
haunt you and maybe even be your ultimate demise.More Good MLM articles
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